Real Estate Marketing
Collapse Best Practices in Multifamily Marketing and Leasing
This new ULI webinar will give you practical insight into making the most of your multifamily marketing dollars and functional tools for improving the performance of your onsite leasing staff.  Developed over years of firsthand experience, data collection, and analyses, this program will offer concrete tools and actions to demonstrate where you should and should not be putting your resources. You will learn best practices that will not only attract, but, equally important, retain your residents. Performance metrics and management practices will help you field your most effective leasing staff and keep them on board as well.


Program highlights

  • Media investment
  • Top 10 sources of applications
  • Marketing expenditure analysis
  • Appropriate ad messaging
  • Retention statistics and the marketing plan
  • Performance metrics of leasing professionals
  • Aligning to the owner’s objectives
  • Onboarding, training, and career planning

Formats Available: Streaming
Original Program Date: February 04, 2015
On-Demand Release Date: Available Now
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Collapse International Sales and Marketing Outreach
International Sales and Marketing Outreach appeals to developers, builders and other members of the U.S. real estate community seeking solid advice and information now how to survive and thrive in the current market by appealing to buyers beyond U.S. borders, or to U.S.-based buyers with international connections and sources of funding. The webinar will focus on high-end homes and estates, land-purchase opportunities, vacation properties and other real estate products that appeal to international buyers.

Examples include:

  • Overseas and Canadian investors attracted to U.S. properties because of the weak dollar.
  • Both domestic and international buyers seeking second-homes or vacation properties in the U.S. and Pacific Rim.
  • Overseas buyers seeking homes for their children or other family members in the U.S.

    Who Should Order:

  • Sales and Marketing Director
  • Development Director
  • Project Manager

  • *Please Note: Hard copies of the presentation are not available with this recording.
    Formats Available: Streaming
    Original Program Date: October 22, 2008
    On-Demand Release Date: Available Now
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    Collapse Multifamily Housing: Strategies for Integrating Management and Marketing into the Development Process
    Fluid and collaborative communication among the developer, marketing, and management teams throughout the development process is critical for a successful, revenue-producing multifamily development.  The earlier the marketing and management teams are engaged and involved, the greater the opportunity for a successful lease-up.  

    Strategic project planning by discipline and outlining key milestones is a standard protocol within the multifamily development industry.  However, the merging and realignment of key milestones across disciplines and at key decision points in the multifamily housing development process is often overlooked. This can result in a failure to optimize overall revenue potential. 
    Using ULI’s eight stage model of real estate development, this  webinar will provide a practical guide to integrating management and marketing project plans at each stage to optimize operational efficiency, revenue generation, and lease-up.  

    Attendee Takeaways:
    • Innovative and practical applications for each step of the process
    • Case study examples of successful and unsuccessful collaborations and their implications
    • Rule of thumb models for budgets and projections
    • A high-payoff collaborative activity checklist
    • Best practice collaboration methods 

    Formats Available: Streaming
    Original Program Date: December 19, 2013
    On-Demand Release Date: Available Now
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    Collapse Using Social Media Marketing Techniques More Efficiently for Multifamily Leasing
    Communication is no longer just about mass media, meetings and phone calls. In this era, social media, from Facebook to Twitter to LinkedIn—not to mention the blogosphere—is the "place" where people are connected. Social media evolves, its application is growing: to ask questions, source solutions and get key advice from trusted peers. This growth can be clearly seen in apartment leasing and residential real estate, where social media is being used by private developers, government agencies, and community groups as a new tool to compensate for other failing advertising vehicles.

    With new household formation at a standstill for 2010, multifamily developers will compete like never before. New tenants will be especially price- and offer sensitive and the Internet guarantees they will be perfectly informed. Facebook and Twitter hold great promise as an affordable source of referrals but comes with some risk. Learn how to reorganize your marketing and leasing efforts to find active, qualified tenants with social media referral tools, search engine strategies and online intercept techniques. See examples of programs in motion and the common pitfalls to avoid. Prepare for this leasing season now with specific tools and techniques for this year’s leasing season.

    Come and learn about the tools and strategies for making your case and your products come alive in a whole new way!

    Who Should Participate:
    This webinar provides fundamental information useful for asset managers, property managers and leasing management. While primarily developed for the apartment category, there will be cross over content for residential real estate.

    Formats Available: Streaming
    Original Program Date: March 05, 2010
    On-Demand Release Date: Available Now
    MORE INFOMORE INFO Using Social Media Marketing Techniques More Efficiently for Multifamily Leasing