Real Estate Marketing
Collapse Best Practices in Multifamily Marketing and Leasing
This new ULI webinar will give you practical insight into making the most of your multifamily marketing dollars and functional tools for improving the performance of your onsite leasing staff.  Developed over years of firsthand experience, data collection, and analyses, this program will offer concrete tools and actions to demonstrate where you should and should not be putting your resources. You will learn best practices that will not only attract, but, equally important, retain your residents. Performance metrics and management practices will help you field your most effective leasing staff and keep them on board as well.

Program highlights

  • Media investment
  • Top 10 sources of applications
  • Marketing expenditure analysis
  • Appropriate ad messaging
  • Retention statistics and the marketing plan
  • Performance metrics of leasing professionals
  • Aligning to the owner’s objectives
  • Onboarding, training, and career planning

Formats Available: Streaming
Original Program Date: February 04, 2015
On-Demand Release Date: Available Now
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Collapse International Sales and Marketing Outreach
International Sales and Marketing Outreach appeals to developers, builders and other members of the U.S. real estate community seeking solid advice and information now how to survive and thrive in the current market by appealing to buyers beyond U.S. borders, or to U.S.-based buyers with international connections and sources of funding. The webinar will focus on high-end homes and estates, land-purchase opportunities, vacation properties and other real estate products that appeal to international buyers.

Examples include:

  • Overseas and Canadian investors attracted to U.S. properties because of the weak dollar.
  • Both domestic and international buyers seeking second-homes or vacation properties in the U.S. and Pacific Rim.
  • Overseas buyers seeking homes for their children or other family members in the U.S.

    Who Should Order:

  • Sales and Marketing Director
  • Development Director
  • Project Manager

  • *Please Note: Hard copies of the presentation are not available with this recording.
    Formats Available: Streaming
    Original Program Date: October 22, 2008
    On-Demand Release Date: Available Now
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    Collapse Multifamily Housing: Strategies for Integrating Management and Marketing into the Development Process
    Fluid and collaborative communication among the developer, marketing, and management teams throughout the development process is critical for a successful, revenue-producing multifamily development.  The earlier the marketing and management teams are engaged and involved, the greater the opportunity for a successful lease-up.  

    Strategic project planning by discipline and outlining key milestones is a standard protocol within the multifamily development industry.  However, the merging and realignment of key milestones across disciplines and at key decision points in the multifamily housing development process is often overlooked. This can result in a failure to optimize overall revenue potential. 
    Using ULI’s eight stage model of real estate development, this  webinar will provide a practical guide to integrating management and marketing project plans at each stage to optimize operational efficiency, revenue generation, and lease-up.  

    Attendee Takeaways:
    • Innovative and practical applications for each step of the process
    • Case study examples of successful and unsuccessful collaborations and their implications
    • Rule of thumb models for budgets and projections
    • A high-payoff collaborative activity checklist
    • Best practice collaboration methods 

    Formats Available: Streaming
    Original Program Date: December 19, 2013
    On-Demand Release Date: Available Now
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    Collapse Retail and Mixed-Use Development:  A Primer

    Retail and Mixed-Use Development:  A Primer

    December 19, 2018

    1:00-3:00 p.m. eastern time

    Developers can sometimes find themselves under pressure from public officials, residents, and neighborhood groups to see more mixed-use development featuring ground-floor retail. However, successful execution of a retail-oriented mixed-use development begins with a solid understanding of how retailers approach site selection, trade areas, traffic flow, and building design. A successful project must feature both favorable retail market attributes, along with a thoughtfully designed facility.

    Led by a 30-year veteran of corporate real estate and retail development, this new ULI webinar will begin with a solid overview of retailer economics and will shed light on where retail uses will and won’t work as part of a mixed-use development. Beyond satisfying fundamental trade-area economics and demographics criteria, a successful mixed-use development must also feature a design that accommodates the business and operational needs of retailers.

    Don’t miss this opportunity to better understand where and when retail makes sense in a mixed-use project.

    Program Highlights

    •Commodity and specialty retail

    •Active/non-active retail

    •Retail economics 101: How retailers make go-ahead decisions

    •Definition – types of MXD


    •Traffic patterns

    •Market share

    •Site attributes

    •Role of design

    •Store layout considerations

    •Mixed use and urban design

    •Best practices – Facades, corners, sidewalks

    •Best practices – layout, back of house

    •Best practices – Separation/compatibility of uses

    •Best practices – Access and parking

    •Best practices – Utilities and building systems

    •Best practices – lighting and signage

    •Issues that separate cities and property owners

    •Understanding where retail doesn’t work and why


    David Greensfelder

    Managing Principal

    Greensfelder Real Estate Strategy


    David Greensfelder is the founder and managing principal of Bay Area-based Greensfelder Commercial Real Estate LLC which provides strategic planning, market research/analysis, and real estate development services to communities, financial institutions and investors, and develops for its own account as well as for other property owners and partners.  As a developer, consultant, and an experienced corporate real estate executive, David has driven more than 325 projects spanning 6.5 million square feet with an aggregate acquisition and construction value exceeding $750 million (finish market value estimated at well over $1.25 billion). 

    David’s expertise ranges from market analytics and location intelligence to real estate economics, overseeing due diligence, acquisition, land-use and entitlements, mixed-use project implementation, project management (design, leasing, and construction oversight), and asset management (including administration of existing portfolios).  Significant assignments include developing comprehensive retail and economic development strategies for cities, providing fee development services to technology companies in pre-IPO fundraising rounds, managing national retail store development programs for Fortune 25 companies such as CVS/health, developing market strategies for retailers and institutional owners, and specialized expertise repositioning “dead†malls.

    Prior to forming his own firm, David was Director/VP and Principal of LandMark/NewMark's Northern California office and managed corporate real estate programs for publicly traded Fortune 500 companies.  David frequently speaks at national and regional conferences, and lectures at UC Berkeley’s Fisher Center for Real Estate and Urban Economics and Haas Graduate School of Business, USC’s Lusk Center for Real Estate Development, and ULI and ICSC education programs. He serves on Bay Area-based Satellite Affordable Housing Associates’ Board of Directors and CCLR’s Board of Directors, is an active member of the ULI (Urban Revitalization Product Council, Advisory Services, and UrbanPlan steering committee) and ICSC’s P3 National Steering Committee.  David graduated from Pitzer College (The Claremont Colleges) with a degree in Business Economics.



    Public Member: $100.00

    Member: $125.00

    Public Nonmember: $135.00

    Full Price: $165.00

    Formats Available: Live Webcast + Streaming
    Original Program Date: December 19, 2018
    On-Demand Release Date: Available Now
    MORE INFOMORE INFO Retail and Mixed-Use Development:  A Primer