Retail and Mixed-Use Development: A Primer

Retail and Mixed-Use Development:  A Primer

December 19, 2018

1:00-3:00 p.m. eastern time

Developers can sometimes find themselves under pressure from public officials, residents, and neighborhood groups to see more mixed-use development featuring ground-floor retail. However, successful execution of a retail-oriented mixed-use development begins with a solid understanding of how retailers approach site selection, trade areas, traffic flow, and building design. A successful project must feature both favorable retail market attributes, along with a thoughtfully designed facility.

Led by a 30-year veteran of corporate real estate and retail development, this new ULI webinar will begin with a solid overview of retailer economics and will shed light on where retail uses will and won’t work as part of a mixed-use development. Beyond satisfying fundamental trade-area economics and demographics criteria, a successful mixed-use development must also feature a design that accommodates the business and operational needs of retailers.

Don’t miss this opportunity to better understand where and when retail makes sense in a mixed-use project.

Program Highlights

•Commodity and specialty retail

•Active/non-active retail

•Retail economics 101: How retailers make go-ahead decisions

•Definition – types of MXD


•Traffic patterns

•Market share

•Site attributes

•Role of design

•Store layout considerations

•Mixed use and urban design

•Best practices – Facades, corners, sidewalks

•Best practices – layout, back of house

•Best practices – Separation/compatibility of uses

•Best practices – Access and parking

•Best practices – Utilities and building systems

•Best practices – lighting and signage

•Issues that separate cities and property owners

•Understanding where retail doesn’t work and why


David Greensfelder

Managing Principal

Greensfelder Real Estate Strategy


David Greensfelder is the founder and managing principal of Bay Area-based Greensfelder Commercial Real Estate LLC which provides strategic planning, market research/analysis, and real estate development services to communities, financial institutions and investors, and develops for its own account as well as for other property owners and partners.  As a developer, consultant, and an experienced corporate real estate executive, David has driven more than 325 projects spanning 6.5 million square feet with an aggregate acquisition and construction value exceeding $750 million (finish market value estimated at well over $1.25 billion). 

David’s expertise ranges from market analytics and location intelligence to real estate economics, overseeing due diligence, acquisition, land-use and entitlements, mixed-use project implementation, project management (design, leasing, and construction oversight), and asset management (including administration of existing portfolios).  Significant assignments include developing comprehensive retail and economic development strategies for cities, providing fee development services to technology companies in pre-IPO fundraising rounds, managing national retail store development programs for Fortune 25 companies such as CVS/health, developing market strategies for retailers and institutional owners, and specialized expertise repositioning “dead  malls.

Prior to forming his own firm, David was Director/VP and Principal of LandMark/NewMark's Northern California office and managed corporate real estate programs for publicly traded Fortune 500 companies.  David frequently speaks at national and regional conferences, and lectures at UC Berkeley’s Fisher Center for Real Estate and Urban Economics and Haas Graduate School of Business, USC’s Lusk Center for Real Estate Development, and ULI and ICSC education programs. He serves on Bay Area-based Satellite Affordable Housing Associates’ Board of Directors and CCLR’s Board of Directors, is an active member of the ULI (Urban Revitalization Product Council, Advisory Services, and UrbanPlan steering committee) and ICSC’s P3 National Steering Committee.  David graduated from Pitzer College (The Claremont Colleges) with a degree in Business Economics.



Public Member: $100.00

Member: $125.00

Public Nonmember: $135.00

Full Price: $165.00

Program Information
Date Presented:
December 19, 2018 1:00 PM Eastern
2 hours
Registration Fee:
Retail and Mixed-Use Development: A Primer
Individual topic purchase: Selected
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