Multifamily Housing: Strategies for Integrating Management and Marketing into the Development Process
Fluid and collaborative communication among the developer, marketing, and management teams throughout the development process is critical for a successful, revenue-producing multifamily development. The earlier the marketing and management teams are engaged and involved, the greater the opportunity for a successful lease-up.
Strategic project planning by discipline and outlining key milestones is a standard protocol within the multifamily development industry. However, the merging and realignment of key milestones across disciplines and at key decision points in the multifamily housing development process is often overlooked. This can result in a failure to optimize overall revenue potential.
Using ULI’s eight stage model of real estate development, this webinar will provide a practical guide to integrating management and marketing project plans at each stage to optimize operational efficiency, revenue generation, and lease-up.
December 19, 2013
You must be logged in to access ULI Subscriptions.
To continue, you need to log in to Peach New Media. If you have any questions about your account please contact us at 1-866-702-3278.
Public Member: $100.00
Public Nonmember: $135.00
Full Price: $165.00