This new ULI webinar will give you practical insight into
making the most of your multifamily marketing dollars and functional tools for
improving the performance of your onsite leasing staff. Developed over years of firsthand experience,
data collection, and analyses, this program will offer concrete tools and
actions to demonstrate where you should and should not be putting your resources.
You will learn best practices that will not only attract, but, equally
important, retain your residents. Performance metrics and management practices
will help you field your most effective leasing staff and keep them on board as
Top 10 sources of applications
Marketing expenditure analysis
Appropriate ad messaging
Retention statistics and the marketing plan
Performance metrics of leasing professionals
Aligning to the owner’s objectives
Onboarding, training, and career planning
February 04, 2015 1:30 PM Eastern
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