Communication is no longer just about mass media, meetings and phone calls. In this era, social media, from Facebook to Twitter to LinkedIn—not to mention the blogosphere—is the "place" where people are connected. Social media evolves, its application is growing: to ask questions, source solutions and get key advice from trusted peers. This growth can be clearly seen in apartment leasing and residential real estate, where social media is being used by private developers, government agencies, and community groups as a new tool to compensate for other failing advertising vehicles.
With new household formation at a standstill for 2010, multifamily developers will compete like never before. New tenants will be especially price- and offer sensitive and the Internet guarantees they will be perfectly informed. Facebook and Twitter hold great promise as an affordable source of referrals but comes with some risk. Learn how to reorganize your marketing and leasing efforts to find active, qualified tenants with social media referral tools, search engine strategies and online intercept techniques. See examples of programs in motion and the common pitfalls to avoid. Prepare for this leasing season now with specific tools and techniques for this year’s leasing season.
Come and learn about the tools and strategies for making your case and your products come alive in a whole new way!Who Should Participate:
This webinar provides fundamental information useful for asset managers, property managers and leasing management. While primarily developed for the apartment category, there will be cross over content for residential real estate.
- Learn the basics of Facebook and Twitter for marketing and leasing efforts
- Hear about innovative examples and early successes
- Understand the linkages between people, content generation, monitoring and response policy
- See early accountability metrics for performance
March 05, 2010 1:30 PM Eastern
Full Price Price: