Before embarking on any real estate project a developer must first determine if demand exists for their product. Developers routinely engage professionals to conduct market studies to validate demand for their project. However, US Census data, along with other local data sources, can offer excellent preliminary insight into housing demand in a particular market. For those that know how to search, analyze, and interpret the data, it can be a valuable indicator that can help a smart developer determine which markets have demand for additional housing units.

Data from the Census is often perceived as stale, cumbersome, or difficult to navigate. This new ULI webinar will dispel these perceptions, demonstrating step-by-step where to find the data you need, and will demonstrate step-by-step basic techniques to help you analyze the supply and demand balance of an area. 

Program highlights

• What data is available and where to find it
• Analyzing the data relevant to developers
• The correlation between population forecasts and capital investments
• Latent demand indicators
• Sources of demand indicators and data
• Step-by-step techniques for forecasting demand for additional housing units
• Avoiding incorrect conclusions