Before embarking on any real estate project a developer must
first determine if demand exists for their product. Developers routinely engage
professionals to conduct market studies to validate demand for their project.
However, US Census data, along with other local data sources, can offer
excellent preliminary insight into housing demand in a particular market. For
those that know how to search, analyze, and interpret the data, it can be a valuable
indicator that can help a smart developer determine which markets have demand
for additional housing units.
Data from the Census is often perceived as stale,
cumbersome, or difficult to navigate. This new ULI webinar will dispel these
perceptions, demonstrating step-by-step where to find the data you need, and will
demonstrate step-by-step basic techniques to help you analyze the supply and
demand balance of an area.
- What data is available and where to find it
- Analyzing the data relevant to developers
- The correlation between population forecasts and capital
- Latent demand indicators
- Sources of demand indicators and data
- Step-by-step techniques for forecasting demand for
additional housing units
- Avoiding incorrect conclusions
March 29, 2016 1:30 PM Eastern